PLEASE NOTE: This is the transcript from our 30-minute podcast entitled HOW TO HIRE TEACHERS FOR YOUR ONLINE COURSE. Please click here to listen to the full podcast.

Why you are and aren’t the best teacher for your online course


Hello everyone!

Welcome to our latest podcast on the topic of hiring teachers for your online course.

This is a really interesting topic we’re dealing with today because essentially at some point… you’re going to need to think about taking yourself out of the teaching equation… Or at least to have it consume less of you… and your time.

In this podcast we’re going to talk about:

  1. Where to look for teachers for your online class.
  2. What to look for in teachers in your online class and why sometimes it’s a bit of an awkward dance between teacher, student, and course vendor.
  3. We’ll also talk about what your cost per student is to help ensure you’re not setting your course enrollment fee too low.
  4. Next, we’ll talk about incentivizing teacher performance to ensure you don’t’ get run of the mill teachers who will leave your students with a bad taste in their mouths.
  5. And lastly, we’ll talk about different teacher payment structures. However, we’ll really focus on one payment structure that we’ve recommended our clients use because it allows you to hire teachers before you even have your first enrollment.

This is going to be an exciting podcast… so let’s get started.

Most people start an online course because they have a deep passion for what it is they want to teach. They also often have unique ways of approaching the way they want to teach the subject. They often think about how they were taught, and now that they are in a position to be able to teach they think they know a better way to get through to students, to ensure students progress quickly or understand topics deeply.

The entrepreneurs who start online courses often make spectacular teachers. They are often obsessed with their particular area of expertise and they are obsessed with education within this field. From a student’s perspective…. this is the ideal teacher!

But you need to ask yourself a question. You’re growing a course with two sides to the coin. There is the business side of promoting the course and then there is the educational side of delivering the course. Sure, at the beginning you can do both. But there will be a point where you need to make a decision about which one you want to do. Because if you’re focusing on your current students, grading their assignments, teaching classes and so on… you’re not out there getting new students and promoting your online course. You’re probably on the 40th page of Google, and you’ll see your traffic plateau… and that’s it. You’re left with very little.

On the other end of the spectrum, if you’re out there promoting your course and getting new students, you’ll be too busy with your business duties and you’ll be neglecting the students who have enrolled in your online course.

If you decide to be one of the primary teachers for your online class you’ll need to either have a partner to focus on the business side or hire someone to do that for you. Otherwise, you’re not reaching the maximum potential of your online program.

However, this is a podcast on hiring teachers so we’re going to assume that you want to go the opposite route and focus on the growth of your course and hire teachers to ensure your students are happy with their education.

A few moments ago I mentioned that course owners often make great teachers. This has been the case in our experience. Of course, not all of the time… but a lot of the time.

This is because there are huge stakes involved for you as a course vendor. You’ve just spent a considerable amount of time developing your course, putting it online, dealing with all of the eCommerce and technical issues, and so on.

Not only that, but you’ve probably spent a lot of money developing your course content. So at the end of the day, you want your students to LOVE what you’ve put together for them. You want them to appreciate this work and give you rave reviews. This word of mouth or “word through online review” is going to be a huge factor in how quickly you are able to grow your enrollments and sales.

So part of you probably feels you want to stay in the driver’s seat. To be the one interacting with students and giving them the attention that you feel only an owner the course can do.

Most of us have had a lot of bad teachers in our lives. I speak for myself but the majority of my teachers have been forgettable at best. I’ve had a few spectacular ones as well, so I know what that feels like as well. But as an online course owner, you’re probably worried that you’ve spent all of this time developing an online course only to hand it over to a forgettable teacher that your students won’t be pleased with.

Ah… so what do you do? First of all… don’t worry. Because I have an answer for you. And it’s awesome.

It’s a way to ensure your students are wowed by your content, your teachers, your customer services and so on.

I’ll get to all of this in a minute. But let’s first start out by talking briefly about where to find teachers.


Part 1: Why you are and aren’t the best teacher for your online course
Part 2: Where to find teachers for your online course
Part 3: Measuring the teaching cost per student
Part 4: Incentive-based payments for online teachers