How An LMS Transformed Hanover Research's Educational Training
The Challenges
- Delivering professional development to K-12 school districts efficiently
- Keeping external clients satisfied and engaged in online training
- Tracking and reporting on progress for customers enrolled in training
The Outcomes
- Grew K-12 educational audiences online with an LMS
- Created new line of training
- Improved feedback processes, leading to course improvements
- Improved customer satisfaction and retention with learner reporting
“Academy of Mine is a very service-oriented, customer-oriented company that's great for a business trying to develop their learning content — anyone who needs a partner that’s going to work with them, not just give them a platform to explore on their own.”
Follow along below to read our conversation with Patrick Rooney, a product manager at Hanover Research.
User Reporting: A Top Priority
Patrick manages the Hanover's educational product, which is directed to K-12 teachers. Before using Academy of Mine, Hanover was manually sending PDFs and PowerPoints to clients via email, which added administrative overhead and made it difficult to track individual learner progress. When a school distract asked how many teachers had accessed the training materials or how far they'd progressed into the training, Hanover couldn't give them accurate answers.
“We needed to be able to track how teachers were interacting with training so that we could tell school districts things like, yes, 500 people in your district have used this resource.” - Patrick R.
One of the benefits of using a learning management system is being able to closely track the progress users are making in training. From viewing the time an individual has spent viewing course material to seeing what percentage of students have completed a certification, clear reports are vital to tracking and improving training programs. In this case, both Hanover and the school districts they work with needed to be able to monitor overall activity of users enrolled in training, including system logins.
In addition to usage reporting and analytics, Hanover had other high-priority features they were looking for:
- Provide training results from evaluations
- Create and share online quizzes, certificates, and progress reports with school districts
- Provide notifications to teachers and students
- Easily turn PowerPoint files into LMS courses
- Different user roles and permissions (for example, different permissions for a course student vs. a course administrator)
Choosing the Right LMS
Before investing in Academy of Mine, Hanover was already using an LMS for internal training, so they knew they'd need a similar solution for their external training program. Patrick told us that during the research process, we ended up being the top choice among 4-5 other learning management system providers, including TalentLMS and Thought Industries.
Patrick said that we stood out from others because of the product, pricing, and actual service included alongside the software.
“Academy Of Mine was by far the best in answering our questions in a timely fashion, and trying to think through solutions with us, so that made them stand out. Also, we didn't have a completely fixed feature set that we needed for the LMS. So the ability to customize Academy of Mine product was also very important to us.” - Patrick R.
One of Patrick’s favorite parts about Academy Of Mine is the support team. We were happy to hear this, as we pride ourselves on our customer service and technical support.
“They've been very responsive. That was true before the sale and that was true after, and I was really impressed with that continuity after we'd signed a contract initially. They've been very flexible too — not just responding to us, but also trying to figure out solutions." - Patrick R.
Transparent Reports Improve Customer Satisfaction
Hanover wanted to be able to increase the total number of school districts they work with, as well as improve post-course-completion teacher outcomes in individual school districts. They need to be able to demonstrate to their customers that after teachers finish they're training, there's a measurable improvement in overall teaching outcomes and in applying new concepts in the classroom.
This is where the learner analytics have been a game-changer in keeping their customers engaged and happy. Now, Hanover can show districts that teachers enrolled in a course are making progress and actually engaging with the materials.
Here’s what Patrick said when we asked him the number one thing he’s able to accomplish with Academy of Mine:
"Tracking user activity, managing users and tracking how they're using content, how they're viewing it and doing [on the courses], is probably the most important feature to us." — Patrick R.
Upgrading the Customer Experience
Improved user analytics has had several positive knock-on effects for Hanover. For example, they've had very positive results from sending automatic notifications at specific points in the training process. Now, they can send messages to teachers after they complete a certain amount of the onboarding process, before or after they complete a course, after they earn a certificate, etc. Previously, they had no way to send this type of notification and also had no idea when to send these messages, as they couldn't monitor learner progress and course interactions.
Hanover has also found that the user-friendliness of our software has been helpful for both their employees and their customers. When asked if he found our software easy to use, Patrick had this to say:
“Most of the time I jump onto the platform and navigate myself. I've spent a lot of time on the platform and I've been very comfortable with it. I've also walked colleagues through it, and most of them after one or two walk-throughs they’re fairly comfortable.” - Patrick R.
Faster Feedback Leads to Improved Training (and Results)
Using an LMS has made it significantly easier and more efficient for Hanover to collect customer feedback and respond to customers quickly. They’ve been able to improve their training based on that feedback. In turn, customer results have also benefited from those improvements, leading to happier customers and increased client retention.
When Hanover Research first began using our LMS, they were focused on offering educational to K-12 school districts and their teachers. Their initial work with Academy of Mine has been so successful that they've decided to open another account to train faculty who are completing grant applications.
Hanover Research’s Game-Changing Partnership with Academy of Mine
In a nutshell, partnering with Academy of Mine has been a game-changer for Hanover Research. Where they used to struggle to track customer progress in training, they can now easily monitor user activity and provide valuable insights to school districts.
Our robust and user-friendly platform has empowered Hanover Research to improve training outcomes, gain valuable customer feedback, and enhance the customer experience. Now, they can send targeted notifications, automate certificate awards, and engage users at the right moments.
Overall, Hanover Research has been able to deliver higher-quality training, scale more effectively, and improve customer retention. We're proud to see the remarkable accomplishments they've achieved as they continue to grow and deliver quality training to clients.
Want to see the platform in action for yourself? Reach out and schedule a demo today.